ONELASER / BRAND · WEB · CAMPAIGN

OneLaser · A connected brand

One visual language across industrial product websites, publications and campaigns.

My contribution: Brand & growth design
Design outputs: Visual system / Website design / Campaign & print
Year: 2026

OneLaser XRF Gen2 campaign visual — Visual from the existing public portfolio

The brief

Connect technical information, use scenarios and product communication across touchpoints. Websites support discovery, publications support sustained reading and campaigns focus attention. This case treats these outputs as one project, based on the scope described in the existing public portfolio. It does not claim a logo redesign.

A shared visual language

Product imagery, contrast and clear typographic hierarchy create continuity across media. The work presented here concerns application of the visual language, without claiming a logo redesign.

Website & digital touchpoints

Connect equipment to use scenarios so visitors can relate product capabilities to actual tasks. The original portfolio provides further pages and demonstrations.

OneLaser website presentation — Existing public design material; not evidence of business results

Publications & reading structure

The cover establishes identity; interior pages carry technical information. Image and text hierarchy support both scanning and close reading.

OneLaser brochure cover — Existing public design material; not evidence of business results

OneLaser brochure interior — Existing public design material; not evidence of business results

Campaign applications

Carry the product and brand identity into campaign banners while making room for the message and next action.

OneLaser Labor Day campaign banner — Existing public design material; not evidence of business results

Delivery & status

These designs appear in the author’s portfolio. The linked site is a portfolio, not the brand’s official store. Assets do not establish campaign, manufacturing or sales results.

View the full portfolio ↗

A NOTE FROM THE DESIGNER

Elian 永歌

Through design, product thinking and AI, I turn complex ideas into clear, considered work that people can use.

Visual thinking that brings clarity to complexity.
Brand and product, speaking the same language.
AI-assisted design and development, from idea to experience.